VISATT - Our Product

VISATT isn’t just another ad optimization tool—it’s a groundbreaking revolution. By utilizing machine learning and human perception modeling, our solution evaluates ad visuals, content, and context to ensure every aspect of your campaign is set up for success. Whether it’s static posters or dynamic digital ads, our platform provides real-time feedback, automated recommendations, and unparalleled accuracy.

It allows you to harness the decades of research by Rainer Hoeger. This is particularly important because, in our daily lives, we encounter a vast array of information that surpasses the human brains processing capacity. Consequently, we must sift through this data to extract the information relevant to us. Not everything within our visual field reaches our awareness. The selection of information is governed by attentional processes closely tied to our eye movements. The criteria for these selection processes have been the focus of extensive research by perception psychologist Professor Höger. Through numerous laboratory experiments and the use of eye-tracking technology, he has refined the understanding of attention control processes over the years. His research has led to a set of optical-visual parameters, which he incorporated into an attention simulation system known as VISATT (visual attention). This simulation program uses heat and focus maps to visualize the information that reaches consciousness when viewing an image or advertisement.